C-Level Level 1
Executive sponsors and leaders on a team, who we call Experimentation Evangelists, will learn to use experimentation results to drive company-wide strategic objectives and support a culture of experimentation.
Concepts addressed in this path:
- Foundations of experimentation cycle and program structure
- Align experimentation to your business goals
- Build an optimization team
- Statistics for experimentation
- How Stats Engine is different from other statistical models
- Reading the Optimizely results page
For those who prefer to follow a study-guide instead of reviewing eLearning, we also offer this study guide which provides you articles and other content designed to prepare you for the certification exam.
The certification exam can be accessed at C-Level Level 1 certification.
Setting Up Your Experimentation Program Structure
This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.
The Experimentation Cycle
Experimentation is an iterative cycle. Learn how to develop processes for your experimentation program and improve your optimization methodology.
Align Experimentation to Your Business
The best experimentation programs align closely with the goals of the business. Learn how in this course.
Build Your Optimization Team
You can't be a lone wolf forever. In this course, we'll help you build your experimentation team and nurture a culture of optimization.
Optimization Statistics
In this course, you'll learn how the Optimizely Stats Engine calculates results to enable business decisions.
UPDATED! Information on the Results Page
In this course we'll introduce you to the information available on Optimizely's Results page.
Certification Exam
Once you've completed the above courses, you are ready to test for the certification. Please visit the C-Level Level 1 exam.
New Courses
UPDATED! Information on the Results Page
In this course we'll introduce you to the information available on Optimizely's Results page.
Building Adaptive Audiences in Optimizely Web
In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.
April - Test Course
Test Course
Personalization Overview and Strategy
In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.