Data Analyst Level 1
Data analysts, who we call Data Geeks, will build their understanding as an analyst of aligning experimentation goals with business goals, including connecting revenue to experiments; plus using direct and indirect data from experiment results to help identify, define, craft, and manage hypotheses.
Concepts addressed in this certification:
- Foundations of experimentation cycle and program structure
- Aligning experimentation goals with business goals
- Connecting revenue to experimentations
- Primary, secondary, and monitoring metrics
- Statistics for experimentation
- How Stats Engine is different from other statistical models
- Reading the Optimizely results page
- Taking action on winning, losing, and inconclusive results
For those who prefer to follow a study-guide instead of reviewing eLearning, we also offer this study guide which provides you articles and other content designed to prepare you for the certification exam.
The certification exam can be accessed at Data Analyist Level 1 certification.
Setting Up Your Experimentation Program Structure
This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.
The Experimentation Cycle
Experimentation is an iterative cycle. Learn how to develop processes for your experimentation program and improve your optimization methodology.
Align Experimentation to Your Business
The best experimentation programs align closely with the goals of the business. Learn how in this course.
Leverage Data to Drive Experiments
Learn to explore data from your analytics, heat maps, and other tools to take your experimentation program to the next level.
Create a Testing Roadmap
In this course, you'll learn how to define your primary and secondary metrics and create roadmap of future experiments.
Optimization Statistics
In this course, you'll learn how the Optimizely Stats Engine calculates results to enable business decisions.
UPDATED! Information on the Results Page
In this course we'll introduce you to the information available on Optimizely's Results page.
Share your Results with Others
Once you've interpreted your results, why not share them with others to invest in long-term success for your program?
Take Action on Inconclusive Variations
How can you make more impactful changes to ensure that your next experiment will be statistically significant?
Take Action on Losing Variations
A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!
Take Action on Winning Variations
A winning variations is almost always a reason for celebration. But what you do next matters more!
Certification Exam
Once you've completed the above courses, you are ready to test for the certification. Please visit the Data Analyst Level 1 exam.
New Courses
UPDATED! Information on the Results Page
In this course we'll introduce you to the information available on Optimizely's Results page.
Building Adaptive Audiences in Optimizely Web
In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.
April - Test Course
Test Course
Personalization Overview and Strategy
In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.